Martin Peel


Managing Director

Martin oversees all things broccoli in the business… a real farmer in the making!


He’s helping to ensure the nation can always get hold of their fifth-favourite vegetable in a truly delicious way – the humble crisp. He’s also busy launching our amazing snacks into several retailers, as well as getting our next wave of crisps ready. Because nobody ever just wanted a broccoli…


When he’s not working, he can usually be found at the local bouncy castle or Spiderman toys for the kids. Or at the beach with the dogs. Who happen to love our crisps. Or sometimes he’s just sat on the PlayStation (probably eating our crisps).